In an age where social media content is not just a form of expression but a full-time business, the UAE has introduced significant changes to its media regulations. If you’re a social media influencer, content creator, podcaster, or planning to enter this field, there’s one thing you must prioritize right now: compliance with the new UAE Media Law.
The new legislation, enacted under Federal Media Law No. 55 of 2023, establishes new standards and licensing rules for social media influencers and content creators. As of May 29, 2025, the most significant change for operating legally and avoiding fines is the requirement for two separate licenses. Along with a Media License, a Commercial License is also now required.
So, what does this mean for your content, your collaborations, and your future as an influencer or content creator in the UAE? Let’s break it down.
Why Two Licenses Are Now Required
Under previous legislation, social media influencers were required to obtain a single license from the UAE Media Council. However, the new law introduces a two-step licensing model aimed at tightening regulations and aligning digital media activities with business and content standards in the UAE.
The required two licenses are:
1. Trade License (Business or Freelance)
This license legally classifies you as a business entity, whether you’re a solo content creator, a team of creators, or a small media business.
To earn income through:
- Paid brand partnerships
- Sponsored content
- Affiliate marketing
- Advertising or product placements
- Selling your own digital or physical products
Note: You must have a valid trade license issued by either a Free Zone authority or the Department of Economic Development (DED) in your emirate.
Where to Get a Trade License:
- Dubai Media City
- Fujairah Creative City
- SHAMS (Sharjah Media City)
- IFZA (International Free Zone Authority)
- Meydan Free Zone
- Or the DED of your respective emirate
Fees for trade licenses typically range from AED 5,000 to AED 15,000 per year, depending on the zone, business activities, and number of visas.
Obtaining this license gives you the legal right to operate as a business and apply for visas, open a bank account, and invoice clients.
2. Media License from the UAE Media Council
Once you’ve secured your trade license, you must then apply for a media license issued by the UAE Media Council through their portal: uaemc.gov.ae. This license legally authorizes you to create, publish, and monetize media content, ensuring that all influencers and creators comply with regulatory standards and adhere to content guidelines.
Types of Media Licenses Available:
- Influencer/media content provider permits
- Podcasting licenses (audio/visual)
- Temporary permits for visiting content creators
The standard influencer media license fee is AED 1,000 per year, including annual renewal, as outlined under Cabinet Resolution No. (41) of 2025 on Media Services Fees.
Who Must Comply with the New Law?
The law is applicable to a broad category of professionals and creators, including:
- Influencers and bloggers
- Podcasters and vloggers
- YouTubers and TikTok creators
- Online educators and coaches
- Anyone offering promotional or paid digital media services
Regardless of nationality, visa status, or platform used, if you’re operating in the UAE and generating revenue from content creation or brand promotion, you must be licensed.
Mandatory Content Standards
Alongside licensing, the UAE Media Law enforces 20 mandatory content standards that must be followed at all times. These include strict prohibitions on:
- Disrespecting religion or religious symbols
- Defaming the UAE government, leadership, or national institutions
- Violating public morals, customs, or societal values
- Spreading misinformation or fake news
- Promoting harmful or illegal behavior
Non-compliance can result in content removal, legal action, or heavy fines.
What Are the Penalties for Non-Compliance?
Operating without the required licenses is considered a violation under the UAE Media Regulation Law, and the penalties are severe:
- Fines of up to AED 1,000,000
- Suspension of accounts or business activity
- Content takedowns or forced deletions
- Revocation of existing licenses
- Legal action or criminal charges in extreme cases
The UAE Media Council has been given broader authority to monitor, assess, and take direct action against any content or entity that breaches the law.
Why Compliance is Crucial for Influencers and Businesses
The growing role of influencers in shaping consumer behavior, brand perception, and public sentiment means that regulatory bodies are taking digital media more seriously than ever before. By enforcing a dual-license structure, the UAE aims to:
- Professionalize the influencer industry
- Protect consumers from misleading or unregulated content
- Ensure accountability for digital income earners
Promote ethical, respectful, and culturally aligned content
In short, the law ensures that content creation is treated as a legitimate, transparent, and regulated business.
How can we help?
If you’re unsure about how to proceed, Gulf Central can simplify the process by:
- Recommending the best Free Zone for your needs
- Preparing and submitting your trade license application
- Assisting with visa sponsorship and business setup
- Guiding you through the UAE Media Council application
- Advising on compliance, contracts, and tax registration
Whether you’re an individual creator or a growing team, getting the correct licenses is not just a legal requirement; it’s a business essential.
Final Thoughts
The landscape of digital media is evolving fast, and with it comes greater responsibility for creators and influencers. The new UAE Media Law brings much-needed structure and regulation, but it also requires creators to adapt quickly and operate with clarity.
If you’re based in the UAE and planning to make a living through content creation, now is the time to get your licenses in order. Don’t risk fines, account bans, or worse. Ensure you’re compliant, legal, and future-proofed under the new media law.
For support with licensing, business setup, or media law compliance in Dubai, contact our team of expert consultants today.
Need Help Navigating the New Influencer Licensing Rules?
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